AUTHOR BRANDING-IMPORTANCE AND BENEFITS,TIPS TO BUILD YOUR BRAND

ARTICLE NO 2.

TITLE-   Author branding: importance, Benefits and tips to build your brand.

SUMMARY- Would you like to become famous through your work? Do you want to help your readers solve their problems?

It’s all about BRANDING through which you can build trust and credibility with your readers

INTRODUCTION-  Author branding is about conveying your work to the readers through which they are benefitted. It’s an interface between an author and the reader.

The basic motive of an author  is to write a book which  is solution-based. Providing  solution to the problems of the readers is the key aspect and it can be done through branding.

We find many books based on innumerable topics but if they  don’t add any value or elucidate the readers about the content then they  are useless.

They become stale and remain on the shelves forever.

Henceforth content should be written keeping in mind about the advantages which the readers can gain through it.

Branding becomes of utmost importance. It’s a set of perceptions that the readers form on their minds over a period of time regarding the content.

A strong brand is the reason why readers stick on to the author and follow his work.

Authors with fine branding skills enjoy many benefits. They are more likely to fetch better reviews and the results will attract more followers and more sales of the book.

TIPS ON BUILDING BRAND

• Branding defines the author’s capabilities. So they must visualize what could be expected from them
• Firstly identify a potential reader. Try to recognise the group who can benefit from your work. This can be done through various social media platforms.
• We can see that when an author who         works on building the brand,  they  turn out to be more successful in comparison with those  who don’t put  an effort to build their personal brand.
• Personal branding is one such important aspect which helps you build an empire for yourself if it clicks well and more traffic is generated and you  become more valuable
• Getting aware of your unique selling point(USP) is yet another essential tip if you want to convince the readers to buy your books and know what makes you stand different from other authors. put an effort to build the brand.
• Present a unique Front-page. As stated the first impression is the best impression. The author must work towards impressive front page if they want the readers to respect the work.
• Portraying uniqueness is very important.
• Developing a brand voice is yet another important part.
• The brand defines the image of an author and helps to sell your work like hot cakes. It’s important for an author to have a clarity about the genre he/she are selecting…it may be fiction or non-fiction. And non-fiction books draw more audience as they solve the problems of the readers and emotionally connect them.
• As your branding is visible everywhere its  important to groom your content .It can be done by adding various elements like bright colours, different fonts,  creative images and other important visuals.
• While we advertise the content, the usage of social media networks comes handy.
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• Facebook-A strong social media platform where marketing can be done about the books and write ups.even readers communities can be formed to know their opinions regarding the content.
• Instagram-Here a summarized view of the content can be done.
• YouTube-This wide media platform can be used for book releases, book reviews and discussions
• Most importantly make a BRAND LOGO OR A TAGLINE and it must be eye-catchy. It should be strong enough to express what you have written. Your thoughts and beliefs should reflect through your work and pick a logo determining your  theme which you often choose for your content.
• In today’s times when everything works from the technology point of view, we need to be ahead.
• It’s important to create a website of your own where you feed details about yourself otherwise known as BIO makes way for the readers to visit your site.
• As an author who has a web page you need to have a press-kit too. A press kit is extremely important for branding as it helps you to connect with your viewers through press reports, bloggers and various other promoters who look forward to promote your work

IMPORTANCE AND BENEFITS

• Branding speaks about your ability as an author to benefit the readers.
• It helps you find your right audience for whom you can elaborately present your work and build bond with them
• Also branding helps you sustain your career for a long period of time if channelized in a right way.
• While you start branding your work on various social media platforms you get linked to various chains of brand building.
• The social media promotes your brand, then further your work gets endorsed and later it attracts your potential readers and that further leads your growth and success giving you money and fame.

CONCLUSION

• As we all know that the right ingredients create a tasty dish similarly, effective writing and personal branding brings out a perfect combination of a great book with large number of followers.
• So from the above article we can conclude that a great work requires a high  level of branding.

CALL TO ACTION

• Now as we have got familiarized with the concept of Branding we need to make sure that when we promote our work as authors or writers we need to keep in mind its  importance and work on it.
•   Make sure to ponder over these point:

1. what do you expect from your work?
2. What kind of crowd will get drawn towards your work?
3. Is your work going to benefit the people to. to solve their problems?
4. What strategies would you imply in building your personal brand?

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