Topic starter
09/07/2021 4:33 pm
“Marketing” is a Life Skill for Content Writer
Summary
Have you wondered why a few content writers have better reach to their client’s customers? Are you struggling with effective marketing traits in your content or blogs? Understand why marketing is imperative and here are effective tips to improve your marketing skill.
Introduction
Every brand is etched on people’s mind because of two things: product quality and marketing. A new product in the market has as a special spotlight because of its marketing. Let’s look at the importance of marketing which is considered as the central nervous system for the success of a product, and why this skill is a critical for content writer. The content writer knows how to make his client or product stand out in the competition.
There has been a change in the marketing approach with the transition of marketing from notice in olden times to our latest mode of marketing which is through digital and social media. With the easy access of marketing, we observe millions of post & contents however, a skillful content writer knows the tricks to reach to the customer’s mind.
The value of the product is judged by the quality of the content. We have heard this a million times that what is unseen counts for nothing. Content writers understands the product and can create a value amongst the costumers. They are key to matching the product to the need of the customer.
Firstly, lets focus to understand the aim of marketing
- Capture Attention
- Educate the prospective customers on the product
- Facilitates a base for a sales pitch.
This is exactly what a content writer does. Capturing of the essence the soul of the product, creating awareness about the brand, and finally enables the brand to connect with customer.
Let us review tips for content writers to improve their marketing skill
Closed Group Research
Do a survey with a closed group to research and understand what the desired target customers would be looking forward from the product. Ask relevant questions to your customer bearing in mind the nature the product. This will help the content writer define the marketing message in the language the customer would better understand. A success of a product when you can market in the language our customers understand.
Emotionally Connect with Your Customer
With the result from your closed group research, google survey, linkedin surveys- the content writer can identify the right emotion of your customer with type of the product. This helps the content writer define the message which emotes the feeling of the customer there by creating a bond. Most of the selection of the product is done when the customer can relate or feel attracted to the product. This is possible only when this meets the need or connects with the specific emotion of the customer.
Brand Ambassador
The content writers play a crucial role when they can create bond between the brand and customers. This comes easy when the content writer can personalize it. Experiential sharing has better acceptance in todays society. This is easy when the content writer can become the brand ambassador of the product in his own way.
Storytelling
The best way to market a brand or product is to have an effective story telling in your pitch. There is a ready acceptance when a message is communicated with a touching story. A short impactful story. Ever green advertisements are the ones which has aced this trait. This a huge success and there is no better way a content writer can convince a customer to stay connected or look forward for the launch of the product.
Analytical Skill
For an effective marketing message, it is important for a content writer to understand market and its various trends. This involves significant understanding of data. Your analytical skill would help build the message rightly and harbor in customers mind permanently.
Aesthetic Sense
It is important to present the content in an appealing format. This would warrant the content writer to choose the right words, color scheme, picture placements, choice of right fonts. Making the content to be catchy and attracting the customer to read the content. A customer decides in 10-15 seconds if they need to read the content or not. Hence it is important to make it attractive.
Infographic Skill
Most recent preferred marketing tool is infographic. Infographics forces a content writer to be creative, forces the writer to message in a catchy and precise format. It is snippet of the message and liked by all generations.
Conclusion
The content writers are first messengers of the product to the customer. It is critical for us to be an expert in marketing. Content writers are key in building an excitement amongst the customers and to keep them connected to their product. Content to marketing is as a customer to a product.
Written by Reshma Jacob, HR Professional and Digital writopreneurs.
#digitalwritopreneurs# #rajindersoni# #buddingwriter# #reshmajacob# #imperativeskill# #marketing# #soulofcontent#
29/08/2021 5:45 am
Interesting facts about Marketing Industry
Summary
Have you ever wondered about how today’s marketing industry became so popular and what were its evolution stages? In this article, we are going to see how does marketing industry functions and how can it be a career option.
Introduction
Marketing is the act of selling products or services to customers to satisfy their needs. In this industry, customers play a key role. Every day the needs of the customer change and the service provider or product provider have to meet the expectations of the customers regardless of the product or service they are providing for. This industry primely aims for customer orientation and customer satisfaction.
The marketing industry from where we are consuming services has a long history of evolution and took decades to reach the position where it is today. The main reason for the evolution of this sector is increased population, increased needs, and fewer producers of the products and services as compared to consumers.
Here is a brief look at how the marketing industry evolved and flourished within the past few decades :
- The Birth of Marketing:
Mass Production and efficiency started during the early 20th century. Transportation of goods fast and in bulk had become mandatory. This was the time when marketing came into effect and helped move things along.
- The Sales Era:
In the 1920s, the concepts of ‘Salesmen’ and ‘Sales pitch’ were born.
A sales pitch is a style or line of talk to present our sales strategy to attract buyers and a salesman is a person who follows the sales pitch and gains profit.
As part of this men actively pursued sales and made the buyers purchase the items, even if they didn’t need them.
- The Marketing Era:
This era has begun around the 1950s and saw the beginning of market research which we still value. This era is considered the soul of the marketing industry. It allowed companies to understand and know the needs of a buyer and produce products according to it rather than selling pointless goods which waste energy and time.
- The Relationship Marketing Era:
During the 1990s the salesmen took some values from the sales era and altered their sales strategy. The main aim of this strategy is to create a relationship between the company and the customer. This was where recommendations and return customs were considered.
- The Societal Marketing Era:
This era gave birth to the strategy of putting the customer at the center of the company and its campaigns. The mixing of market research values of the 50s and relationship building of the 90s created ultimate customer-focused strategies.
- The Digital Marketing Era:
This is the era we are living in, and it formed because of our dependence on technology and the internet. This era has given a chance for the growth of many small companies and enhanced the sales of big companies.
In this way, our today’s marketing industry came into effect after the evolution.
How does the Marketing industry function?
Marketing is a way to achieve new heights in business and much more than just advertising and collecting or spending money. Companies understand the role of marketing.
The Role of Marketing is to identify, satisfy and retain customers.
Identify Customers: To identify whom to target and understand customers’ wants and needs.
Satisfy Customers: To provide the right product or service to the right people at right time. It also means to make everyone feel better off from the exchange.
Retain Customers: Give customers a reason to keep coming back and find new opportunities to win their business.
When companies develop a marketing strategy, they make decisions about the direction that the company and its marketing efforts will take. In this way, companies build their strategy and attract customers.
How to build a career out of it?
An individual needs to follow 6 rules to build a career or get a job in marketing-
- Build your brand :
In today’s marketing world only brands make money with fewer efforts because the company has invested its time, energy, and efforts in building the brand. There are many ways to build a profile. The best and effective ways of it are creating blogs, launching podcasts, promoting through online advertisements.
Beyond marketing advantage, building a profile will help you in learning your strengths and improving them.
- Join social media networks like Twitter and LinkedIn :
Joining such social platforms will make us aware of the types of people living in the society. This will help an individual in improving their sales pitch and also improve their skills. Connecting with different people will also build new relationships which is an important quality for a marketing job.
- Researching and studying market values :
Researching market values will be the foundation of the career. Here are the other activities which will give a boost to one’s career :
- Reading Industry Reports
- Investing in markets like the stock market, cryptocurrency (Do you want to know about interesting facts about Cryptocurrency, then click on the link above).
- Studying analytics
- Following up with people you meet
- Writing on weekends
These are some activities that are important to build a career in the marketing industry. Don’t think that these little tasks and efforts don’t matter. As we see a huge building can be built using small bricks, similarly a career can be built with small tasks.
- Following latest trends and channels
Marketing is all about trends, styles, and regular updates and upgrades. So keeping up with trends will help in identifying and satisfying audiences with their desired products or services.
This is an effective way of building a career in the marketing industry.
Conclusion
Though marketing has many definitions only customer orientation and satisfaction are considered as the real definition of the marketing industry. Every sector from history to the present generation has seen evolution, similarly, marketing industry also saw evolution.
Those who are reading the article are requested to give their valuable feedback on the article.
Thanks for reading.
Written By : D.Vamsidhar, Content Writer and Digital Writopreneur
#dvamsidhar #rajindersoni #digitalwritopreneur #marketing #evolutionofmarketing #careerinmarketing #roleofmarketingindustry #writingarticles
11/08/2022 12:32 pm
Thanks for this information! Very useful for me.
19/08/2022 10:51 am
The Waterfall approach is the most traditional approach https://mlsdev.com/blog/71-development-of-mobile-apps-for-food-delivery-services . It outlines the scope, cost, and timeline of a project. Waterfall is also ideal for projects with predictable outcomes and inexperienced teams. Agile and Waterfall methodologies are complementary to each other, and a team can use a combination of both to suit their needs. Easy Redmine, for example, offers both Agile and Waterfall tools. The combination of the three approaches can increase productivity and visibility across all types of work.
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