Writing is a noble occupation, but in today\u2019s world, writers should also be good marketers. Writing is one thing but marketing your writing is a totally different game. If your purpose is earning money through your writing then you need to learn marketing. In fact, if a writer is really good at the craft and not so good in marketing all their efforts will go in vain as they will bring just pennies on the table for their family but if a writer has learned the power of influencing buyer\u2019s decisions through their writing then they can bring a lot of money every day from the same efforts. A good writer is an influencer and can change people’s opinions with his writing. The opinion may be related to a thought, an ideology or money. This is the reason why copywriters are in such high demand. They get paid three times more than an average writer. They write such powerful copies that people reading them take action. They are hired by popular brands. If a copywriter is also a niche dominator and social media influencer they get paid what they ask for. Simple! <\/p>\n\n\n\n

The goal of writing is to inspire\nand add value to people. Marketing is helping people take decision. Marketing\nis also important to a writer because of the following reasons:<\/p>\n\n\n\n

1. Without\nmarketing, nobody will know about your writing.<\/li>
2. Without\nmarketing, you will be unable to brand yourself.<\/li>
3. You\nwould not be making any money without marketing.<\/li>
4. The\nwriting industry is becoming competitive so in order to survive writers need to\nlearn marketing skills.<\/li>
5. It\nis not a matter of luck or chance. You must have a solid marketing strategy in\nplace.<\/li><\/ol>\n\n\n\n

   Traditional publishing is a very\ncostly and extremely long-drawn process. So self-publishing is the best way to\nmarket your writing. In other words, if you do not learn marketing, you would\nnot be able to get exposure and you would not make money.<\/p>\n\n\n\n

   If you call yourself a writer, it\nis obvious that you want to do it full time. If you want to do it full time,\nyou have to earn money from your writing.<\/p>\n\n\n\n

   This cannot be done if nobody\nknows about you and if nobody pays you.<\/p>\n\n\n\n

   How to market your writing?<\/p>\n\n\n\n

   There are basically two ways to\nmarket your writing:<\/p>\n\n\n\n

   1. Paid\nadvertisements<\/li>
   2. Organic\nmarketing<\/li><\/ol>\n\n\n\n

      Let us have a look at paid\nadvertisements first. Almost all social media platforms have paid\nadvertisements. Some of these are:<\/p>\n\n\n\n

      • LinkedIn for Business<\/li>
      • Facebook Business<\/li>
      • Instagram<\/li>
      • Google Adwords<\/li>
      • YouTube Ads<\/li>
      • Tik Tok<\/li>
      • Snapchat<\/li>
      • Quora<\/li><\/ul>\n\n\n\n

        You will have to pay for these\nsocial media platforms and they will boost your posts or ads to the relevant\naudience. Each of these platforms has its own rules and policies for advertisers.\nIf you do not follow them, your advertisement will stop running. In the\nworst-case scenario, they may ban your account altogether. Paid ads do work but\nyou have to pay for them. Then you have to abide by their rules strictly. Even\nafter all this, the results are not guaranteed. So you have to take the risk\nand test and tweak all the time. There are advantages as well as disadvantages\nof using paid advertisements.<\/p>\n\n\n\n

        Now let us flip through free or\norganic advertisements.<\/p>\n\n\n\n

        This can be done in the following\nways:<\/p>\n\n\n\n

        Social media<\/strong><\/p>\n\n\n\n

        In this method, you can post\nparts of your articles in social media like Facebook, Twitter, LinkedIn,\nPinterest, Instagram, etc. You can join some writers\u2019 groups on Facebook and\nprovide value there. Whenever you publish an article, put a link in those\ngroups.<\/p>\n\n\n\n

        Provide free value in questions and answers forums<\/strong><\/p>\n\n\n\n

        There are forums such as Quora,\nReddit and others with millions of followers. Post your writing links there in\nthe appropriate groups. Do this after adding value to them. Your posts should\nnot be spammy and let them look natural. You can get a lot of traffic from\nthese forums.<\/p>\n\n\n\n

        Write guest posts<\/strong><\/p>\n\n\n\n

        Writing guest posts is another\nway to market your writings and get traction. Guest posting gets your name and\nwork out there. There are many websites that are looking for guest posts and\nyou can write for them.<\/p>\n\n\n\n

        Give something free<\/strong><\/p>\n\n\n\n

        Add value to your audience by\ngiving something free. It could be a checklist, an E-book, some free advice, a\nconsulting session, free training, etc. People love free things. It will bring\nmore people to you to build your brand. The lesson here is that you have to\nsell yourself first before people will buy anything from you. You have to\nestablish your credibility, trust and integrity. Once people trust you, they will\nwait to read your articles if they know how much value you can add to their\nlives.<\/p>\n\n\n\n

        Submit your articles to website submission sites<\/strong><\/p>\n\n\n\n

        There are several article\nsubmission websites out there. You can submit your article there to get more\ntraffic. Usually, these sites are free to use after registration.<\/p>\n\n\n\n

        Develop an online presence<\/strong><\/p>\n\n\n\n

        It is very important through all\nthese activities, to establish your online presence. People need to know you\nbetter. They need to see your work and see your face on the internet. Once\npeople know enough about you to trust you, they will become your regular\nreaders. They will want to know more about you.<\/p>\n\n\n\n

        Build your brand simultaneously with marketing<\/strong><\/p>\n\n\n\n

        This process of exposing your\nwriting and branding yourself online must go hand in hand. This whole process\nwill take some time but you have to start from somewhere. Writing SEO-optimized\ncontent will help search engines to rank your articles. We would also like to\nmention here that when it comes to content marketing, do not ignore writing good,\nSEO-optimized content. SEO means Search Engine Optimization. There are three\ntypes of SEOs basically.<\/p>\n\n\n\n

        Technical  SEO<\/strong><\/p>\n\n\n\n

        This has to do with the\naesthetics of the website, SCHEMA Markup, SILO structure, site speed and Rich\nSnippets. You do not have to concern yourself with this when you are just beginning\nto write. It is a bit advanced.<\/p>\n\n\n\n

        On-Page SEO<\/strong><\/p>\n\n\n\n

        This is related to using keywords\nin the title, description and in the article using low competition and highly\nsearched keywords. Using long-tailed keywords is also a part of this. In other\nwords, the search engines will promote your articles. This will bring more\ntraffic to your articles.<\/p>\n\n\n\n

        Off-Page SEO<\/strong><\/p>\n\n\n\n

        This is related to creating as\nmany good backlinks as possible, social media and local SEO. These are some\nways to promote your writing.<\/p>\n\n\n\n

        There is a difference between a blogger and a content writer. Content writers write for clients and get paid just one time whereas bloggers write for the online audience and get paid again and again. I hope that you will find this article helpful and that it will help you in promoting your writing. Now if you want to join a \u201clearn and earn system\u201d where you can get paid recurring commissions as a blogger and also generate daily payouts as a content writer then watch this video<\/a>.<\/p>\n\n\n\n

        Written by:<\/p>\n\n\n\n

        1. Nitin Khaire<\/a>, Certified Life Fulfillment Coach and Certified Executive Coach<\/li>
        2. Rajinder Soni<\/a>, CEO, Digital Writopreneurs Hub<\/li><\/ol>\n\n\n\n

           \n\n\n\nTo learn more, call us at 7291849502 or send an\ne-mail to connectrajinder@gmail.com\n\n\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"

           Writing is a noble occupation, but in today\u2019s world, writers should also be good marketers. Writing is one thing but marketing your writing is a totally different game. If your purpose is earning money through your writing then you need to learn marketing. In fact, if a writer is really good at the craft and …<\/p>\n

           Why Writers Should Be Great Marketers?<\/span> Read More »<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[4,1],"tags":[23,90,92],"_links":{"self":[{"href":"https:\/\/rajindersoni.com\/wp-json\/wp\/v2\/posts\/170"}],"collection":[{"href":"https:\/\/rajindersoni.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rajindersoni.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rajindersoni.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rajindersoni.com\/wp-json\/wp\/v2\/comments?post=170"}],"version-history":[{"count":0,"href":"https:\/\/rajindersoni.com\/wp-json\/wp\/v2\/posts\/170\/revisions"}],"wp:attachment":[{"href":"https:\/\/rajindersoni.com\/wp-json\/wp\/v2\/media?parent=170"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rajindersoni.com\/wp-json\/wp\/v2\/categories?post=170"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rajindersoni.com\/wp-json\/wp\/v2\/tags?post=170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}