Digital Marketing; Objectives, strategies and its advantages

ARTICLE NO 5

TITLE:

DIGITAL MARKETING ; Objectives, strategies, Advantages and its Importance.

SUMMARY:

Are you looking for a successful career in field of digital marketing? Do you want to understand the marketing strategies of the digital world and be a part of this Digital Generation? Shared below are some valuable inputs based on the research.

INTRODUCTION:

Digital Marketing is a wide segment of marketing  strategy that is used for promoting brands, goods and services using internet. The main aim being drawing potential customers and generating online traffic.

Today we all belong to an age where technology is abuzz in every nook and corner of the world.

The search engines are flooded with results at our disposition. It’s a skill of showcasing a business, brand, people or services using marketing strategies and digital devices.

A digital marketer uses various channels like digital ads, social media, blogs, emails etc. When compared to the traditional methodology of marketing like billboards, prints and TV ads. It is a data driven method of marketing. With a combination of internet and technology the outputs regarding the customer behaviour has been analyzed and helped to provide better services.

This is not just a mere marketing technique but it helps in deriving more traffic to the concerned business website.

The advancement in technology has made it better to measure the effectiveness of the marketing campaigns through Google and Adobe analytics.

 The three important pillars of Digital Marketing are:

• User journey-Here the customers go through the brand. This is basically a stage where you get aware of the selected brand.
• Digital channels- This channel emphasizes on all the marketing avenues where the customers get familiarized. It’s considered to be a prime platform where traffic is generated.

Ex- social media search, referral search etc.

• Creativity and content- Here the customers are attracted towards the content with help of creativity.

The following are the different STRATEGIES of digital marketing:

1.Online Advertising

One of the basic step is to invest more on the online marketing ads. This can be done through Google Ads.  These are the ads which are created within the Google platform using important keywords. If certain words are typed on Google search then you can see that the posted ad will appear.

2.Search Engine Optimization (SEO)

This is an extremely prevalent and an important  feature of digital marketing. Search engine optimization also known as SEO gives recognition to the brand’s online presence through successful search technique. The small and moderate firms are doing quiet well in the search engine list and do  receive a  considerable profit.

In SEO we can type some relevant keywords pertaining to your brand or business and see your website top it. The words might be either long tail key words or short key words. Over here one can generate traffic either through paid mode or through organic method. It may target variety of searches which might include video or audio search as well. Its also about helping your customer get benefitted from the search. Here high value customers are attracted which helps in the expansion. Also the mobile applications have over taken the PC’s and desktops as the people find it easy to access mobile search easier sitting in any nook and  corner of the world

The tech Giant Google has been significant in terms of search optimizations when compared to Microsoft Bing.

Earlier people used to put on the long tail key words  or a long phrase on search engines.

Example- If you are looking for a book store, then one would type “some of the best books store in South Bangalore” but now instead one can just type “Best books store near me” depending upon where u stay. So here we can see that search engines are getting more upgraded and optimized keeping in mind the needs of the consumers.

3.Pay-per-click

Pay per click otherwise known as PPC  is a digital  strategy where you are paying for the  consumer or the reader to view your Ad. Its an online advertising model that generates traffic where the person advertising the content pays for it.

Google Ads and Facebook Ads are the strategies of marketing used on the social media and search engines respectively. So if anyone clicks to view it then the advertiser will pay for it while this will increase the revenue and generate more traffic to the concerned business.

Comparatively SEO  has higher rates than pay-per-click, as it has the potential to get a significant rate of organic traffic to the website.

Social media channels like LinkedIn, pinterest, Facebook or Twitter etc have adopted the pay-per-click Ad models.

4.Content Marketing

Its  one of the important strategy in Digital Marketing where the focus is mainly based on creating content and publishing the same for a particular set of audience to create brand awareness. Through content marketing we can engage traffic by creating a strong content and sharing valuable details. The various types of content writing include Blogging, videos,

Podcasting, Infographics, Email, e-books, Listicles and visual content.

The various tools under content marketing are: Hubspot, word press, Google etc.

Through the above mentioned strategy companies create a loyal bond with customers and provide them with valuable inputs and create willingness in the customers to buy the products.

5.Social Media Marketing

This particular strategy needs no preface. Businesses make extensive use of social media platforms to connect with the potential customers. We can engage the target audience through the following social media marketing tools:

• Canva
• Ad parlor
• Buzz sumo
• Edgar
• Inkybee

7. Affiliate Marketing

Under this strategy of marketing a contract is made with outside  individuals or firms for promoting and a deal is made about giving them commission after sale of each product after promotion. This type of marketing gives way to cost cutting.

However, by outsourcing required help the brands reputation gets into other hands and hence this type of marketing requires special monitoring.

CONCLUSION

Thus from the above information we can see that how important  is digital marketing. It’s been instrumental in reshaping the global corporate sector. We can see that various mediums are used to reach out the customers. And in today’s times every individual has all sort of technical devices. It can be said that digital marketing has taken over the regular offline marketing strategies and now people prefer to do online search for anything and everything.

From the above mentioned techniques and strategies one can have a successful career in the field of digital marketing

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