What are the different career options in content writing?

There are numerous career options in content writing. Content writers are always in demand. In this digital era, the demand for high-quality content writers has increased tremendously.

So, if you want to become a high-paid writer, you must undergo intensive training under an expert content writer.

There is no special degree or educational qualification required to become a content writer. Yet, a graduation degree is an added advantage as most employers want to hire graduates or postgraduates.

Also, the demand for regional content writers is increasing day by day. So, it is not necessary to become a content writer in the English language only. You can get trained to write content in any of the regional or international languages.

In this article, I will discuss the top five content writer roles that you can choose according to your preferences.

Business and Website Content Writer

Business writers write content to create a brand image of the companies.

Nowadays, not only big businesses but small start-ups also hire freelance content writers to build their brand authority.

A degree in business and digital marketing will be an added advantage.

As a business writer, you must understand the objective of the organization, research, create content, and publish.

Here is a list of few types of content that a professional business writer has to write:

• Articles
• Blog posts
• Product reviews
• Promotional emails
• Marketing campaigns
• Social media posts
• Business plans
• Project reports
• Presentations

But this job of website and business content writer sometimes requires you to also have a deep knowledge of search engine optimization to help rank a website high in search engines.

Copywriter

Copywriting is one of the highest-paid jobs in the field of content writing. In this, you focus on marketing and write a copy that sells. The main purpose of your writing is to drive sales for your client.

As a copywriter, you must be creative, able to think out of the box, and write content that generates attention, develop interest and desire in the readers and motivate them to take action.

Here are a few skills you must master to become a successful copywriter:

• Understanding the unique features and benefits of your product
• Understanding the needs of your current and prospective buyers
• Ability to write attention-grabbing, persuasive, error-free, and SEO-optimized copy
• Ability to meet deadlines

Technical Writer

The technical sector is an ever-growing industry and so is the demand for technical writers is always high.

It is not necessary to acquire technical skills to become a technical writer. But if you have some then it will be an added advantage. As a technical writer, your role is to explain the product or a complex topic, such as user manuals, reports, software, proposals, etc. in an easy-to-understand language to a non-technical person.

Role of a technical writer:

• Gather and analyze the product information from various sources to create a new description or to make changes to the already existing information.
• Write, format, edit, review, and proofread the technical information for technical and non-technical users.
• Plan, schedule, and track documentation work to meet product release deadlines.

However, if you are from a technical background, then it becomes easy for you to find a freelancing job as a technical writer.

But don’t get disheartened even if you are not from a tech background that it may take some time to learn technical writing skills.

Also, you must select a niche working as a technical writer as this work requires writing completely error-free content.

Academic Writer

Academic content writers are hired by college students to write their thesis or research papers.

It is a common practice in foreign countries as students get their grades based on the quality of the assignments they submit.

As an academic writer, your role is to present the scientific facts and write the content in simple language. You must follow a specific and formal style of writing according to the client’s requirements.

You can write, review, edit, or proofread a thesis, essay, research, journal, or dissertation.

Creative Writer

As a professional creative writer, you have the liberty to express your opinions, feelings, creativity, and innovation in your writing. Your job is to use the words in a way that evokes the five senses of the readers and makes them visualize the content.

There is no end to job opportunities for freelance creative writers.

But, it is not the same as writing for the web. You cannot write blog post-style content.

You have to be very creative while writing such type of content.

So, if you love writing short stories, poems, screenwriting, drama, comics, etc. then this is the field for you.

Conclusion

You can choose to become either a freelance content writer or opt for a full-time job.

You can work as a self-employed person according to your schedule. There is no hectic 9 to 5 work routine. You can work for a single client or multiple clients at the same time.

But, whether you are a freelancer or a full-time employee, you must constantly update your skill sets.

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Written & Edited By: Preeti Shah