Topic starter
20/06/2021 2:08 pm
Title
Microniches for author branding
Summary
Want to establish your brand on the internet but do not know how to start? Having the lots bottled up emotions and messages to share with the world but do not know how to increase your web outreach? Looking for the right path by walking on which you will emerge as a popular author online?
If you are looking for satisfactory answers to the above-mentioned queries then finding a microniche to write about might be just what you are looking for.
Introduction
In order to establish yourself as a reputed writer you need to write about very specific topics. Only then will your readers start loving the mater which you post on the internet. Only specialists sell and not generalists. The main reason behind why specialists are preferred over generalists is because they are subject matter experts in their particular domain and can be called an authority in their respective fields. Once you have figured out your microinches then you can write detailed, factually correct and exhaustive content in your microniche. As you regularly post more and more content, your online presence will steadily grow.
You will be showing up more frequently on web searches and be able to reach out to more and more people on the internet. As the traffic to the content which you post grows then you will be slowly and surely be attracting advertisers and clients who will be willing to pay you handsome amounts for the matter which you write. There is another important reason why it is important to write about very specific fields. In todays highly competitive world there are lots of people who write content online. To stand apart from the maddening crowd you need to write about things about which you and only you know about. Your articles need to be full of strategically placed keywords. It is also necessary to avoid keyword stuffing. If you are able to post matter online with regularity, intelligence and diligence in only in a short timespan your brand on the internet will grow manifold.
Listed below are some of the reasons why all should find a microniche in order to establish their brand on the internet.
- Writing about specific topics helps address peoples queries quickly
People on the internet have a very short attention span. In today’s world of instant gratification only those who are able to write crisp and to the point content will be able to survive online. This is possible only if you specialize in a particular field and have detailed and extensive knowledge about it.
To stand out of the crowd online you need to develop content not only in text, but in other forms of social media such as Facebook, Twitter, Reddit and Instagram just to name a few. In order to develop quality and engaging content you need to be very clear and thorough about what all you writing about. This is possible only if you deep know how about an area of knowledge.
- You will be able grow your network online rapidly
To establish your brand online, you need to understand precisely how a search engine works. In order to position your self and build a formidable presence online it is imperative that you have a large number of followers and the content which you post is shared, liked and recommended by a large number of people. You need to be well networked and also be active on the forums of others who share similar interests. Only then will you be able grow and maintain your position of leadership on the world wide web. This possible only if you have developed your own microniche. If you are thoroughly versed in the one particular topic the you will be quickly identify others who have similar interests and form a community. The association of the community will help you to find friends and well wishers who will be disseminating your messages and call for action to the wider world at large. As an example, you might be a specialist in finance. Then your microniche can be small savings schemes such FD, PPF, Kisan Vikas Patra and Post Office Savings. Once you regularly start posting about various government schemes and updates you are bound to attract attention and following of others who are looking to enhance their knowledge levels about these topics. You will follow others and others will follow you. This is precisely how your online footprint will grow online.
- You will be able to showcase to the world what all you are passionate about
A popular saying goes like birds of a feather flock together. Once you have developed your microniche then you will be able to showcase to the wider world all you really care about and what thrills you. People all over the world will see your skill sets and subsequently others who have similar interests will go out of their way to connect with you. This is possible if and only if you have zeroed down on your microniche about a particular topic and invested time and effort in learning more about it. Specialists have always been and will always be in high demand. If you are able to prove to the wider world that you possess skills, knowhow and practical exposure about topics which are hot topics of discussion in the market then you are certainly on your way to becoming an author of formidable repute and brand value on the internet.
- Becomes a lot easier develop a source of passive income
It takes a lot more in addition to just writing online to develop a strong presence online and start generating passive income. You need to connect with others who are doing similar activities online, follow their leads and regularly post on their websites. As the traffic grows on their website due to your efforts, then you will be able to attract advertisers who will be willing to pay you handsomely to get advertisement space on your blog/video or posts. It should be remembered that when it comes to making money online, patience is a virtue. You need to devote about seven to eight months and post regularly to ensure that you have established a substantial presence online
If you have developed your microniche then it will become a lot easier for to generate a handsome income from the matter which you put up online. Being a specialist, you will be able to identify the locations where the matter which you put up will grab eyeballs, write detailed content after analysing the demand of the audience and as a result start developing a handsome income from your online work.
So folks what are you waiting for? The riches are in the niches, the popular adage goes. Find your field of interest, passion and specialization and start researching and writing about it as soon as possible. Read, write, publish, post, upload videos, photos, GIFS and start getting noticed by the world. To start with do not be bothered too much about the monetary part of things. Post online about what you are good and passionate about at what you Once you have established yourself online then you will grow organically and cash will start rapidly follow soon.
#writing #writingcontests #aspiringwriters #adityasanyal #digitalwritopreneur #SEO #authorbranding #microniche
Written by: Aditya Sanyal, Copy Editor and Digital Writopreneur
30/06/2021 5:26 pm
9 Best Micro-niches you can follow to Pursue Affiliate Marketing
Summary: What micro-niches are best for affiliate marketing? How do these micro-niches level up your game in the field of marketing? If you are looking for answers, you have arrived at the right place. Read on to know more.
Introduction
Micro-niches can be considered as a subcategory of niches that show less competition in search engine results. Niche is quite a broad subject to research while a micro-niche can be found by digging deeper in your niche area. For example, health is a broad subject and if you narrow down in this niche, you will find more specific ideas such as weight gain, weight loss, and reduction of fat around certain parts of your body etc.
In affiliate marketing, companies work with bloggers (third-party publishers) to bring visitors to buy products from their retail websites. Whenever a visitor buys a product or use a service, these publishers receive commission fees as incentives. These third-party publishers are known as affiliates.
There are several micro-niches you can follow to do affiliate marketing. Some of these are listed below:
1. Smartphone Camera Photography
When you buy a new phone, what is the first feature that comes into your mind? It is camera, isn’t? After comparing different brands, you select the one that offers the best quality picture. Next minute, you take a selfie and flaunt it on social media.
Through your blog, you can suggest:
- Best deals on smartphones for photography.
- Affordable smartphone accessories for an enjoyable photography experience.
- Best tripod stands for smartphones.
2. Designing E-Courses for the Education Sector
If you are an expert at career counseling, you can recommend courses for college graduates who are seeking job opportunities. This is also a great chance for those employees who have suffered layoffs due to the pandemic situation. Sites such as Udacity, Udemy and Coursera offer seasonal discount rates for several courses on many fields. You can provide affiliate links through your blogs and your audience will get a chance to upgrade their skills. Some examples include:
- Online Banking Courses
- Creative Writing Courses
- Content Writing and Marketing Courses
- Graphic Designing Courses
- UI/UX Programming
- Full Stack Web Development Courses
- Psychological Counselling for Mental Health Disorders
There is so much stigma attached to mental health. People don’t hesitate to consult doctors for the treatment of physical ailments. But when mental health is concerned, there is always an awkward silence as if someone has lost their sanity. They hesitate to go to a therapist because of this stigma. Mental health needs to be normalized.
Blogs that focus on this niche can provide invaluable knowledge about mental health disorders such as Bipolar Disorder, Attention Deficit Hyperactivity Disorder, Borderline Personality Disorder etc. As a blogger, you can create awareness by encouraging people to seek from a psychologist (not a psychiatrist; people tend to get confused between these two therapists). Through affiliate marketing, you can:
- Suggest self-help books (and e-books) to help family members whose loved ones are suffering from a mental health disorder.
- Courses related to stress and anger management from a well-known therapist.
- Courses to manage depression and anxiety.
4. Coupon Codes
People love freebies and cash-backs. Due to economic slowdown, people are trying their best to manage their budget by saving as much money as they can. Through affiliate marketing, you can offer coupon codes for different types of products and services. There are many options such as shopping for clothes, shoes, sunglasses, electronic gadgets, cosmetics etc.
Membership discounts on health-related apps such as Healthify Me and Curefit is a boon for those who can’t afford expensive subscription services. For instance,
HealthifyMe is offering a 50% membership discount for those struggling to lose weight. This offer is available till 5th July. Use coupon code “HEALTH50” before the offer goes out of your hands”
You need to keep close tabs during the festive seasons when e-retail commerce sites announce such types of offers:
- Coupon codes for e-courses.
- Coupon codes from Amazon and Flipkart
- Coupon codes from Dominos, KFC, Pizza Hut etc.
- Coupon codes from Zomato and Swiggy.
5. Weight Loss
As cited in the example above, people are eager to lose weight to wear their favorite outfits. They want to get rid of love handles (fat accumulated around the waist area, also known as visceral fat). There are also people who are physically fit but want to eliminate unwanted fat around their arms and thighs.
Through affiliate marketing, you can suggest:
- Best Yoga poses to keep your weight in control.
- Best deals on treadmills.
- Best reviews on gym bicycle/cross trainer.
- Best deals on dumb bells, kettle bells and resistant bands.
- Complete Guide to getting started with Pilates.
6. Finance and Investments
For a safe and secure future, people are more eager to learn how to grow and invest money wisely. Most people do not have knowledge about terms related to personal finance. It is pretty good micro-niche to create awareness about cryptocurrencies, stock market, mutual fund investments, trading tips etc. You can write on:
- How to start earning and investing through stock market trading for college graduates.
- Beginner’s Guide to stock marketing basics for women.
- Best apps for trading in stock markets.
- How to maintain a good CIBIL score to get loans.
- Complete guide to mutual fund investment basics for homemakers.
7. Music and Movies
Writing blogs on this micro niche can be so much fun and interesting. Music has many genres and you can focus on your favorite genre. It could also be language specific. Movies too have several categories such as romance, comedy, horror, thriller and sci-fi. Also, you can write on any movie industry such as Punjabi, Tamil, Telugu and Bengali.
Web series are another great source of entertainment among youngsters these days. With the emergence of OTT (Over the Top) channels such as Netflix, Amazon Prime, Voot and Zee5, the overall experience of movies has totally changed. Cinema theatres remained closed due to pandemic and lockdown to strictly follow social distancing rules.
8. Solo Traveling Tips for Women
Traveling is truly a liberating experience of life. And for women, who plan to go solo usually leads to self-discovery and full of adventures. However, traveling alone also raises concern regarding their safety. A blog that focuses n hassle-free traveling can prove to be a boon for women. It can include:
- Safety hacks for solo traveling.
- Affordable hotels and lodges for women travelers.
- Smart tips for managing budget while traveling.
- Safest Tourist Destinations for women travelers
9. Beauty and Fashion
Beauty and fashion blogs are great options to feature on e-magazines and blogging sites. There are so many options to explore, such as cosmetics, skin and hair care regimes, jewellery, dresses, fashion hacks etc. Through affiliate marketing, you can dig deeper into this niche:
- Reviews of chemical-free and vegan cosmetic products in affordable range
- Fashion hacks for plus-size women
- Best deals on makeup kits for acne-prone skin
- 5 Must-have makeup tools for getting ready within 5 minutes for a business presentation
Conclusion
All the ideas suggested above are great for affiliate marketing. Searching for micro-niches is not an easy task, you have to search for keywords that will lead to less competition and attract more traffic toward your content. With proper research and planning, you can provide solutions to your readers and earn money through your blogs.
If you have any suggestions regarding micro niches suitable for affiliate marketing, feel free to share them in the comment section.
#microniche #affiliatemarketing #niche #contentwriting #writing #rishakhan #digitalwritopreneur
Author: Risha Khan, Digital Writopreneur
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